Course code
Course name
Block
Link to info
BMME053
Advertising and Communication
3
Video
BMME055
Marketing Analytics
3
Video
BMME056
Digital Marketing Strategy
3
Video
BMME059
Choice Architecture
3
Video
BMME057
Neuromarketing
4
Video
BMME060
Marketing of New Products
4
Video
BMME063
Big Data Analytics for Marketing Insight
4
Video
BMME100
Pricing: Creating and Capturing Value
4
Video
BMME144
Customer Centricity
4
Video
BMME161
Sales Force Leadership
4
Video
BMME181
Noise
4
Video
BMME061
Brand Development
5
Video
BMME062
Online Customer Behaviour in the Age of Disruption
5
Video
BMME099
Customer Experience Management
5
Video
BMME129Digital Footprints of Consumer Preferences
5
Video